Abstract of Papars
An Analysis of Commercial Streets' Characteristics Focusing on a Role of Sound Information
Kazushige SHINYA, Osamu SHINOHARA, Ushio SAITOH, Katsuya HIRANOSound information from shops and restaurants on the street side is important factor which determine the characteristic and the attractiveness of street-scape in the commercial area same as its visual information. This paper derived the role of sound information from field survey and Semantic Differential Method.
As the results, sound information effect a characteristic of street basically same as visual information from view point of type of symbol or media. And the modification of symbol or media is major factor to form characteristic of street; modified one makes characteristic of street showy and unmodified one makes its intimate. From these information specification, surveyed eleven streets are classified into six type of characteristic.
An Analytical Method on the Image of Shops and Restaurants from the Communication Media Point of View
Katsuya HIRANO, Mitsuru Takanashi, Syuji TakamoriVisual information from shops and restaurants on the street side is important factor which determine the characteristic and the attractiveness of street-scape in the commercial area.
In this paper, quantitative analytical method of the image of shops and restaurant was proposed. The image of shops and restaurants was analyzed by using information specification which was defined by area of each categories of sign based on semiotics, and standardized by facade area of ground floor. And this method was confirmed by comparing with psychological experiment.
As the results, natural sign in front of the shop makes distance short psychological, and artificial sign makes distance long psychologically and gaudy.
An Analysis of Cognitive Structure on Street Images
Katsuya HIRANO and Jun SAITOHThis study aims to identify the cognitive structure on street images by a tachistoscopic experiment. The cognitive structure means the deepening process of street images and changes of image forming factors according as the increase of the exposure time. Major finding are as follows: 1.Four image layers in the street cognition were identified, and they are the psychological distance to the street, the dignity of the street, the street scale, the popularity of the street. 2.The time and sequence of image forming structure by the image layer were determined.
An Analysis of the Composition of Commercial Area with an Image Type of Streets
Katsuya HIRANO, Hiroki SUKENOBEPost-modern planning method which based on human experience, is very important to create complexities of the city. Especially, the composition of the city centre has been focused by several research fields. This paper concerned city centre from a view point of experience and recognition.
A psychological classification test had done and it derived ten image types of the street. Based on this classification, five commercial district were analyzed. As the result, attractive commercial district has complexity composition of image types of the street.