Abstract of Papars
An Analysis of Commercial Streets’ Characteristics Focusing on a Role
of Sound InformationKazushige SHINYA, Osamu SHINOHARA, Ushio SAITOH, Katsuya
HIRANOSound information from shops and restaurants on the street side is important
factor which determine the characteristic and the attractiveness of street-scape
in the commercial area same as its visual information. This paper derived
the role of sound information from field survey and Semantic Differential
Method.
As the results, sound information effect a characteristic of street
basically same as visual information from view point of type of symbol
or media. And the modification of symbol or media is major factor to form
characteristic of street; modified one makes characteristic of street showy
and unmodified one makes its intimate. From these information specification,
surveyed eleven streets are classified into six type of characteristic.
An Analytical Method on the Image of Shops and Restaurants from the
Communication Media Point of ViewKatsuya HIRANO, Mitsuru Takanashi, Syuji TakamoriVisual information from shops and restaurants on the street side is
important factor which determine the characteristic and the attractiveness
of street-scape in the commercial area.In this paper, quantitative analytical method of the image of shops
and restaurant was proposed. The image of shops and restaurants was analyzed
by using information specification which was defined by area of each categories
of sign based on semiotics, and standardized by facade area of ground floor.
And this method was confirmed by comparing with psychological experiment.As the results, natural sign in front of the shop makes distance short
psychological, and artificial sign makes distance long psychologically
and gaudy.
An Analysis of Cognitive Structure on Street Images
Katsuya HIRANO and Jun SAITOHThis study aims to identify the cognitive structure on street images
by a tachistoscopic experiment. The cognitive structure means the deepening
process of street images and changes of image forming factors according
as the increase of the exposure time. Major finding are as follows: 1.Four
image layers in the street cognition were identified, and they are the
psychological distance to the street, the dignity of the street, the street
scale, the popularity of the street. 2.The time and sequence of image forming
structure by the image layer were determined.
An Analysis of the Composition of Commercial Area with an
Image Type of StreetsKatsuya HIRANO, Hiroki SUKENOBEPost-modern planning method which based on human experience, is very
important to create complexities of the city. Especially, the composition
of the city centre has been focused by several research fields. This
paper concerned city centre from a view point of experience and recognition.
A psychological classification test had done and it derived ten image
types of the street. Based on this classification, five commercial district
were analyzed. As the result, attractive commercial district has complexity
composition of image types of the street.